Sears Concert Series
LEVERAGE THE SEARS CONCERT SERIES TO RAISE AWARENESS OF NEW CLOTHING BRANDS FEATURED AT SEARS STORES, INCLUDING LAND END’S, CHAMPION, LAURA SCOTT AND CARHARTT.
BRIEF: LEVERAGE THE SEARS CONCERT SERIES TO RAISE AWARENESS OF NEW CLOTHING BRANDS FEATURED AT SEARS STORES, INCLUDING LAND END’S, CHAMPION, LAURA SCOTT AND CARHARTT.
RECOMMENDATION: INTEGRATE A FASHION SHOW WITH LATEST CLOTHING TRENDS FROM TOP BRANDS AT SEARS. RAISE AWARENESS OF NEW PRODUCTS AND DEVELOP A PROMOTION TO DRIVE TRAFFIC AND CONSIDERATION AT SEARS STORES.
SOLUTION: ¡SEARS DESFILE DE LA CALLE OCHO!
SEARS CONCERT SERIES INTEGRATED THE NEW FASHION AT CALLE OCHO, THE LARGEST U.S HISPANIC EVENT IN THE COUNTRY. FEATURING THE TOP ARTIST OF THE TIME AND A TOTAL OF 400,000 IN ATTENDANCE OF 400,OOO
KEY DELIVERABLES: SHOWCASE THE TOP MUSIC ARTIST AT THE FESTIVAL, INCLUDING BACILOS, CABAS, YERBABUENA, OBI BERMUDEZ, AMONG OTHERS…TAKE-OVER OF CALLE OCHO PRIME REAL ESTATE TO FEATURE THE FIRST DAYTIME FASHION SHOW IN CALLE OCHO’S HISTORY
Results:
- PROMOTION GENERATED AN INCREASE OF 13% IN SEASONAL SALES COMPARED TO PREVIOUS YEARS.
- LAND END AND CARHARTT PRODUCT SOLD-OUT OF MERCHANDISE DURING THE MONTH AFTER CALLE OCHO FESTIVAL
- RESULTS LEAD TO PRODUCTION OF FASHION SHOW SERIES THAT VISITED TIER 1 HISPANIC MARKETS SUCH AS NEW YORK, LOS ANGELES AND PUERTO RICO.
